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Integrate video into your digital marketing strategy
Before you delve into video, we’ll walk you through everything you need to know to be successful. From how using video can support your marketing goals to understanding and reaching your audience, we’ll give you the context that you need to make video work for you and give you the most value. We can also deliver the right audience to you with our Global Web Alliance, a digital media network of thousands of Web publishers around the world. And you don’t have to worry about the platform. We can serve ads across all digital formats from video and rich media to mobile phones, digital TV and standard display.
Make managing campaigns easy, strategic and cost effective
Every marketer has different goals, and different goals for each campaign. Our account management team focuses on understanding your campaign objectives, and analyzing performance to optimize for best results. Skilled, experienced and highly responsive, our account managers are dedicated to providing you with results. Using automated technology based, and strategic human based optimization, our team helps your campaign provide the most value to you and your customers.
Get your products listed on shopping engines
There are over 50 shopping engines around the world, and they are all different. That means that dealing with them individually would be time-consuming and expensive. Our Decide DNA technology platform easily automates regular feeds with different shopping engines or any other sites that are relevant to your ecommerce business. Decide DNA enables you to manage and optimize your product catalogue across all the engines, so you’ll know that you’re getting optimal price points per click.
Discover new ways to reach your customers
There are many ways to target customers online including behavioral, content, and demographics based targeting. The Global Web Alliance offers the most advanced and innovative targeting options for you to reach and engage with a specific audience that matters to you. You can retarget visitors to your site based on their shopping behavior, or even their search query in a search engine. You can even target people with the personality traits that matter to your brand. We bring you the cutting edge targeting methods you need to reach your audience in new and better ways.
Manage and track campaigns across multiple search engines
Without technology, trying to manage and track campaigns across multiple search engines is nearly impossible. Decide DNA, the leading search marketing technology platform in the industry, interfaces with every major search engine and shopping engine around the world. This automates what would be a very labor-intensive process and gives you the power to manage one campaign seamlessly across multiple engines and regions.
Go global with your digital marketing strategy
Our account managers and personnel are located around the globe working in 18 offices in 12 countries. Every month, we serve over 400 billion global advertising impressions. Our Global Web Alliance operates five networks on three continents and can place media all over the world. We are a truly global company that understands local markets and gives advertisers the opportunity to cover the world with just one buy.
Know the best ways to target your audience online
There’s never just one way to target an audience. Depending on the objective of your campaign, the best strategy might be to run a campaign combining behavioral and geographic targeting in your display advertising. Or maybe you want to retarget customers that have already visited your site. We’ll put the most comprehensive targeting tools and sophisticated analytics software to work for you. Using our ad management technology, Open AdStream, our Global Web Alliance allows us to bring the audience to you and segment it in any way that you can imagine. And, just when you thought your results were the best, with ongoing optimization, they can get even better.
Get the most value out of your media buy
A campaign designed for increasing brand awareness and impact is very different from a direct marketing campaign designed for immediate, specific results. When we understand your marketing goals and objectives, we can use technology, analysis and reporting to maximize every campaign dollar. When the target is clear and defined, the impact is right where you want it to be.
| > Digital Advertising |
| > Precision Targeting |
| > Video and Rich Media |
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